AI in the theatre industry

Korean Theatre Review/ December 2023 issue by ILOVESTAGE

The article discusses the impact of AI on the theatre industry, particularly in the context of recent events and the challenges faced by actors, writers, and other professionals in the performing arts.

The article mentions the emergence of the topic of AI in the theatre industry following the pandemic, highlighting a potential future where both “organically created plays” that involve a significant amount of human effort and might be potentially more expensive, and “AI-generated plays” that might be cheaper coexist.

Key points include the strike by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) in the United States and the challenges faced by Equity, the UK actors’ union, in fully participating in the strike due to legal restrictions. The article also delves into the shared concerns of writers and actors regarding the use of AI in the industry, with the technology being seen as a cost-cutting tool that can manipulate actors’ appearances and voices for permanent use.

The impact of the strike is not limited to the U.S., as the UK’s theatre and film producers are experiencing unemployment, and there are concerns about fair revenue distribution and just compensation for the use of AI in the rapidly changing digital and streaming environment.

The article also touches on the practice of self-taping auditions, which became more prevalent during the pandemic, and the challenges it poses, such as concerns about exclusion and inequality due to strict submission deadlines.

In the field of stage design, the article discusses the positive perception of AI tools like DALL-E and Midjourney, which can provide endless creative possibilities for stage designers.

I explore the response of the Writers Guild of America (WGA) to AI in the industry, proposing that AI-generated scripts should be allowed under the condition that credit and payment go to the human writers who input the prompts.

There is a recognition of the need for the performing arts industry to adapt to the influence of AI, with discussions about how AI can be a tool to enhance and complement the theatrical experience rather than replace it. The article concludes with the industry facing challenges related to integrating AI and ethical considerations, leaving the question of how “organic theatre” and “AI theatre” will be perceived in the near future unanswered as the industry approaches 2024.

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